Brooklinen’s Founder On How She Disrupted An Industry, Pivoted Her Career And Guided A Luxury Bedding Business Through A Pandemic

We were really rough at first. Rich helped code the first website. We put together a makeshift photoshoot and built a site on Shopify. We got a little more sophisticated as time went on. We learned about customs. Turns out if you’re a new importer your stuff gets held at customs for a long time. If you don’t have the right paperwork it delays things.

In the first year we really weren’t sure if this was going to work. We knew we needed to hit certain benchmarks if we were going to survive and be able to support ourselves on it. It was very up and down. We’d get a mention in the press, see a bump, and then things would decline. But it took a while to see that sustained growth. Once we started having double digit orders on a daily basis we were feeling pretty good. I would say we did.

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