FCA to change name to Stellantis after merger with PSA in 2021

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Fiat Chrysler Automobiles and Peugeot S.A. together will become 'Stellantis' after their merger is complete next year.

The name pays tribute to the rich history of its founding companies while the evocation of astronomy captures the true spirit of optimism, energy and renewal driving this industry-changing merger, FCA said.

Both companies worked together to find a new name while working with Publicis Groupe. Soon the company will unveil its new logo.

 

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What marketing genius comes up with these names? Whether it's corporations or prescription drugs, I swear they must use a computer program that just spits out random strings of syllables, then somebody picks one they think is catchy.

Um ok. That's catchy. ;)

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