Participants who post a video before August 7 with the hashtag #UnitedWeDance with a video of them dancing with a GT's Kombucha bottle are entered for a chance to win a month's supply of GT's Synergy Kombucha and a trip to founder and CEO of GT's Living Foods GT Dave's home in Los Angeles, or "The Kombucha Lair."
Additionally, website traffic for GT's Living Foods has grown by 152% and the brand confirmed that it has seen an increase of 65% in sales since this time last year in one of its retailers, though it would not disclose which one. "We made a conscious effort to study every detail of the Challenge, prior to its start, to ensure optimum participation," GT Dave said. For example, the selected song, "Get By" from artist MAAD was already popular on TikTok and had been featured in more than 800,000 user videos.
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