Now five years old, Google's Next Billion Users initiative has around 300 central employees and works with teams across YouTube, Chrome, and more.
The division was named Next Billion Users and set out to build products for countries where perhaps Wi-Fi is less available, mobile data costs are higher, or phones lack the mammoth amounts of storage that they often have in the US. "If you were to try to boil down the three big trends happening in NBU today, I would say it's voice, vernacular – which is how people who don't usually speak English are coming online in massive quantities – and then video," said Woodward.
"These both feel like areas where we've almost hit a fast-forward button to 2030 and we're seeing the pace of change in these areas really fast," he said. "We're still in the early stages of defining the exact specs and products and what not," said Woodward. "[Jio] of course understand India, they have distribution, they have key assets in the country."NBU has had its failures along the way, too. In February, it shuttered Google Stations, a program which put free Wi-Fi in more than 400 railway stations in India and other parts of the world.
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