Patrick Schwing, chief marketing officer, Arby'sas mobile ordering, payment, and delivery became key to the restaurant industry.
Schwing has worked across P&G's portfolio, including Pantene, Head & Shoulders, Herbal Essences, and, most recently, Oral-B.— with hours watched on the livestreaming platform jumping 50% between March and April and a whopping 101% year over year. He also led Twitch Stream Aid, a star-studded fundraising concert featuring musicians like Sting and Charlie Puth streaming live on Twitch. It raised over $2.7 million for the World Health Organization's COVID-19 Solidarity Response Fund.
He launched ads on TV, digital platforms, and in influencer partnerships, and made it easier to target shoppers with personalized content.
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