Maserati rolls out new super sports car to drive turnaround ahead of FCA-PSA merger

📆 09/09/2020 21:20:00
📰 Reuters

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After more than a year in a tailspin, Italian sports car brand Maserati unveiled on Wednesday a new high performance sports car, part of a bid by parent Fiat Chrysler Automobiles NV to revive its premium vehicle strategy heading into its merger with French automaker Peugeot SA .

The MC20 will launch with an internal combustion engine, with a full-electric version expected later.

PSA Chief Executive Carlos Tavares, who will head Stellantis, has said he sees no need to scrap any brands after the merger. Fiat Chrysler CEO Mike Manley has been investing in Maserati despite the brand’s poor performance. The brand had a 199 million euro operating loss last year, as shipments plunged 45% worldwide.

Still, Manley has stuck to a multi-year plan to resurrect the brand, which would give Fiat Chrysler a foothold in the lucrative global luxury vehicle segment if the company can find the right combination of style, technology and performance to compete against Tesla, the German luxury brands and Ferrari.

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Does it do 185?

V-6 Twin-turbo 621 horsepower at 7500 rpm - the MC20 will sprint 0 - 60 mph in less than 3.0 seconds. Top speed: 202 mph. Price tag: $200,000

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