Entrepreneur and community growth specialist, Eduardo Morales has close to 300,000 followers on his pottery Instagram account where he reposts artists' pieces for around $45 per post.
In a Medium post, he explained how to better calculate your account's impact through a new metric called "average organic engagement rate." But as Instagram's algorithms and design change, so do the best practices for expanding your audience. The explore page, which users access by tapping the magnifying glass at the bottom of the app, automatically generates posts from accounts users don't yet follow. It's become the essential place for customers to discover and engage with your brand. where he reposts photos of artists' work.
To show up on the explore page, he said brands must follow "Instagram's rules," which favor photos and content the app predicts will optimize users' screen time, such as addicting visuals and viral videos.
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