Google had become less relevant in e-commerce since the pandemic – but new research shows that Google is still the dominant player in one key area of online spending.
The survey also found that when it comes to comparing prices online, nearly one in three people are still turning to Google. Even when consumers know exactly what product they want, almost one in five will still turn to Google before anyone else. "We see this consumer searching behavior and strong e-commerce as tailwinds to Google's recovery through 'shelter-in holiday'."With the pandemic giving a huge boost to online spending, analysts believe Google is still playing catch-up in the e-commerce space.
But it's not only e-commerce that has Morgan Stanley analysts bullish about Google right now. In the same note, the analysts laid out three other reasons they're optimistic for Alphabet's future.
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