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"My dad was an over-the-counter trader for 30 years at Dean Witter," he told Business Insider. "So trading was dinner-table conversation. And once I understood it, it was dinner conversation every night." From there, he went to UBS, where he started trading commodities and currencies, providing liquidity to a lot of big banks. One of the banks was Goldman Sachs, which Greer joined in 1993."Because of my love of music. I was extremely early to adopting technology in the '90s. As soon as Amazon started delivering CDs to your home, I became a fast consumer of that," he said. "A little bit later than that, I latched onto the Apple iPod.
However, at the time, it allowed Greer to build a nest egg big enough to strike out on his own. In January 2010, Greer left Goldman and launched Machine Trading, his own firm, with three other investors.
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