But in September, those same doctors were disappointed to learn AccuRx was going to split its offering in two: the new premium "Plus" package would come complete with video calls and other new features, while the "Lite" version would remain free — but lose all the flashy new features it introduced in the spring."Your usage has increased, and we're privileged we've been able to help. But our costs have gone up too," the firm wrote in aon its website.
Since being founded by Entrepreneur First alumni Jacob Haddad and Laurence Bargery in 2016, the firm has gone from strength to strength, and won plaudits among medical professionals for its easy-to-use software, which proved a challenger to established, well-funded players like Babylon. "In my opinion, they've made themselves almost indispensable," said Dr Nicola Decker, a GP based in North Hampshire. "The NHS is a big organisation, it's clunky, and it's hard for us to be as fast and agile as a startup like AccuRx," she added. "The range of things this bottomless pot called 'the NHS' must fund is unbelievable, but there are many great opportunities.
"It would make a lot of sense and save a lot of stress if we were able to move forward," he said. "But there are often barriers put in the way ... There isn't a budget line for innovation."
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