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Amazon sees rise in Echo, Fire TV use during the pandemic - Business Insider

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Amazon's smart home chief says its Alexa devices are being used more than before the pandemic, with spikes in everything from streamed Peloton classes to requests for bread recipes

As coronavirus cases rise and people continue staying home, Amazon says people are using their smart home devices more than they were before the pandemic.

And as the bread-making trend took America by storm earlier this year, Amazon saw people asking Alexa for bread recipes more than double.People are spending more time at home than ever before — and that means they're spending more time with their smart home devices, too. Daniel Rausch, Amazon's vice president of smart home, told Business Insider in a recent interview that, as we all have this year, Amazon's users have adapted. Customers are using their devices differently than they did before, and they're also using them more, Rausch said.

 

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