How Salesforce's Bret Taylor has led through tumultuous year - Business Insider

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How Salesforce COO Bret Taylor has steered the cloud giant through a tumultuous year to help companies adapt to an 'all-digital, work-anywhere economy' - Presented by ING_News

Since Taylor joined Salesforce, the firm has been building its platform with the goal of offering clients a "360 degree" view of their customers across sales, service, marketing, commerce, and other customer touchpoints. The goal is to make the customers of Salesforce's clients feel like they're interacting with the same brand or company no matter what their needs are.

The tools were developed because Salesforce executives asked, "How can we have a culture of action to help every community and every business reopen safely?" Taylor said. "But behind that is actually a robust platform that really will endure."The Slack deal is also a big part of that goal, Taylor said at the company's investor day, because "Slack amplifies the value proposition of this entire platform.

A few months later in November, Taylor told Business Insider that Salesforce execs are now asking themselves what practices they want to continue doing even after the pandemic ends. and expects to write down between $80 million and $100 million for offices it will offer for sublease during its fiscal fourth quarter.

 

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