Google's $2.1 billion acquisition of Fitbit conditionally approved by European Commission

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Google's $2.1 billion acquisition of Fitbit has been approved by the European Commission, the executive arm of the EU.

LONDON — Google's $2.1 billion acquisition of Fitbit has been conditionally approved by the European Commission, the executive arm of the EU.

"We can approve the proposed acquisition of Fitbit by Google because the commitments will ensure that the market for wearables and the nascent digital health space will remain open and competitive," European Commission Executive Vice-President Margrethe Vestager said in a statement on Thursday. "The commitments will determine how Google can use the data collected for ad purposes, how interoperability between competing wearables and Android will be safeguarded and how users can continue to share health and fitness data, if they choose to," she added.

 

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