In Ghana, one blog stands out from the pack and has become a leading light in celebrity reporting on the continent.
When the blog kicked off, digital content publishing wasn’t a big deal in Ghana. But with the help of platforms like Facebook, he saw an opportunity to promote his works using digital tools. Although the brand was growing and lots of people were getting to know about it, making money soon became a challenge. The business community in Ghana also didn’t help matters as most weren’t looking to explore digital marketing. In the face of this, Ameyaw said he found Facebook tools helpful. ‘’The best tools were from Facebook, even more so now that they’re giving publishers tools such as Instant Articles where we can create content and monetize them’’.
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