or the last 15 years, there’s been a caveat tacked on to any discussion of e-cigarettes’ public health impact. Thoughin the U.S. use them regularly, the devices have never been authorized by the U.S. Food and Drug Administration .
Already, anti-vaping advocates and public-health groups have urged the FDA to reject Juul’s bid for agency authorization, citing its popularity among teenagers. “Juul fueled the youth e-cigarette epidemic and is still the #1 brand among youth,” the anti-smoking group Campaign for Tobacco-Free Kidson Aug. 31. “@FDATobacco must take them off the market—and the same goes for other flavored, high nicotine e-cigarettes.
For those who haven’t been paying close attention to the vaping industry, this moment may feel like it came out of nowhere. E-cigarettes have been sold in the U.S. since 2007. Why is the FDA acting now? After numerous changes, the final deadline for those applications was set for Sept. 9, 2020. The FDA is supposed to conclude its review of them by Sept. 9 of this year. The agencyit may not meet that deadline for all of the 2 million applications it is analyzing, but it is prioritizing decisions for major brands like Juul and Vuse, the e-cigarette made by tobacco company R.J. Reynolds.
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