The past year and a half has been brutal for the concert biz. But UTA has been hiring and signing acts -- it even scored Post Malone a Pokémon gig. Here’s how the agency grew as their competitors shrank., United Talent Agency’s co-head of music, of the concert business’s slow return."But it’s exciting that it’s back.”
That ability to look forward helped power UTA through the pandemic, when it innovated and grew amid the chaos that enveloped many of its competitors. While all of the major agencies downsized, UTA expanded, hiring new agents, signing new clients during the touring shutdown.
New hires like Kirby-Yoh -- who left WME last September after 16 years to run the music department alongside– brought in Florence + The Machine, Rosalía, LCD Soundsystem and James Blake. And while its competitors made sweeping layoffs, UTA parted ways with only a few dozen out of its more than a thousand employees and grew its staff overall, hiring