Amazon controls wedding registry market, survey finds

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A growing number of couples are turning to Amazon to fill out their wedding registries rather than traditional retailers, according to the results of a recent survey.

A growing number of couples are turning to Amazon to fill out their wedding registries rather than traditional retailers, according to the results of a recent survey obtained by the Post.

The e-commerce giant’s “listing penetration” on wedding registries was the highest of any company since Baird began tracking the data six years ago. The figure marked a significant decline for the company, which controlled a 44% share of wedding registry listings at one point in 2017. It was also the lowest share for Bed Bath & Beyond in the survey’s history.

 

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