The key, perhaps surprisingly, isn’t necessarily the shopping. Rather, it’s the entertainment, the fun, the interest, and the engagement that an interesting and passionate influencer brings to a space. And if it happens to be one you care about, and the product happens to interest you, you might just click the buy button.
The question, of course, is whether livestream shopping is a pandemic flash-in-the-pan, not unlike Peloton, which is reportedlyIt’s not surprising that livestream shopping took off when people couldn’t actually go to a real store, or were doomscrolling social media during shutdown, lockdown, and quarantine times.Amazon is investing big in Amazon Live. Google has live shopping on YouTube.
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