Robinsons Retail to rebrand Ministop after full acquisition - BusinessWorld Online

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ROBINSONS Retail Holdings, Inc. (RRHI) plans to “repurpose” and “rebrand” its Ministop stores after it fully acquires the franchise in February. READ:

“Under the new agreement with Ministop Japan, RRHI will continue to operate the stores using the Ministop brand within the transition period agreed upon with Ministop Japan, until they are repurposed and appropriately rebranded in consideration of strong ready-to-eat offerings such as Uncle John’s Fried Chicken and Kariman,” RRHI said in a statement on Monday.

“I would like to thank Ministop Japan for our partnership over the years. Under the Ministop banner, we were able to bring to the public well-loved products and essential services,” RRHI President and Chief Executive Officer Robina Y. Gokongwei-Pe said in the statement on Monday. In November 2019, RRHI’s wholly owned Robinson’s, Inc. bought 18.95 million RCSI shares from Ministop for P18.95 million. This bumped up RRHI’s ownership to 60% from 59.05%.

 

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