Global Gaming Company Entain Looks to Compete in Metaverse, Immersive Gambling

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Entain will invest more than $130 million to launch an innovation lab to develop immersive sports and entertainment experiences in the metaverse.

Entain will invest more than $130 million to launch a global innovation lab to develop immersive gaming and sports experiences.As part of this effort, new products will be tested in two retail experience zones, or VR arcades, by consumers.

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