A VC spoke to 30 founders and investors about the $350 billion elder care market and found 3 reasons why starting a company in the market is a challenge

Brasil Notícia Notícia

BI PRIME: General Catalyst principal Addie Lerner spent this past spring talking to 30 founders, advisors, and investors about the $350 billion elder care market. The conversations gave her perspective on what's still missing, and how entrepreneurs and investors can address it.