FILE - Elvis impersonator Brendan Paul, right, walks down the aisle during a wedding ceremony for Katie Salvatore, center, and Eric Wheeler at the Graceland Wedding Chapel in Las Vegas. Authentic Brands Group sent cease-and-desist letters earlier this month to multiple chapels, saying they had to comply by the end of May, the Las Vegas Review-Journal reported. – Las Vegas chapels of love that use Elvis Presley's likeness could find themselves becoming Heartbreak Hotels.
With Elvis so closely tied to Vegas' wedding industry, some say the move could decimate their businesses. “It might destroy a portion of our wedding industry. A number of people might lose their livelihood," Goya said. In the cease-and-desist letter, the company said it will halt unauthorized use of “Presley’s name, likeness, voice image, and other elements of Elvis Presley’s persona in advertisements, merchandise and otherwise.” The letter also said “Elvis,” “Elvis Presley,” “and “The King of Rock and Roll” are protected trademarks.In a statement Wednesday, Authentic Brands Group said it has strong relationships with Elvis tribute artists and fan festivals.
The order should not translate into legal action against Elvis-themed stage shows in Las Vegas such as “All Shook Up" because impersonating someone for live performances such as shows is considered an exception under Nevada's right of publicity law, according to Mark Tratos, a local attorney who helped write the statute.“An Elvis show is a performer essentially entertaining others by re-creating that person onstage,” Tratos said.
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