At ICIR conference, stakeholders harp on building sustainable, purpose-driven media business | The Guardian Nigeria News - Nigeria and World News

They also said journalists must not shy away from holding government accountable, as that is one of the ways media could become relevant as the Fourth Estate of the Realm.

The panellist noted that building a sustainable media business is associated with being purpose-driven. Therefore, media organisations, like other business concerns, must clearly define their purposes, from which they must come up with definite strategies for growth, development and sustainability models.

Other resolutions of the conference include: “The independence of the media must be held sacrosanct, most importantly by editors and media owners. African media owners and editors must stay vigilant and ensure that the voice of the media is not stifled.

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