Got Talent? Media Companies Turn To NFTs For Ideas

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Media companies are harnessing NFTs and Web3 products to anchor impressive entertainment franchises and cultivate new communities around valuable IP.

, a “weekly Hangout podcast” launched in June that leverages the characters of the NFT collections by creating their “voices” to weigh in on topics ranging from TV, music, crypto, current events and pop culture. And this is just the beginning, Byrne says. “It’s IP—one of the most exciting, biggest potential new pools of IP that has hit the world in a decade—and it can be developed into TV shows, rock brands, or in our case, podcast hosts.

It’s a playbook other media companies can follow if they choose."This isn't like a whole new muscle you have to build,” he explains. “If you are a content company, you're doing 95% of this now. You just need to rejigger your brain to cover the remaining 5% in a new way on a new platform."It’s easy to imagine ways to take “non-traditional characters and develop them into traditional media products,” he explains.

It boils down to finding the fit and then extending the benefits to the community. It’s a blueprint any media company can follow—and should, Byne says—if they don’t want to miss “the opportunity to build a permanent blockchain-enabled connection with the consumer.” So, who is the audience for NFTs? If you think it’s Gen Z, a cohort born between 1995 and 2010, you're only partially right.

 

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(NFT) No faking thing is stupid 😅

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