Patagonia founder to give apparel company to trust, direct profits toward climate crisis fight | CBC News

'We'll use the wealth Patagonia creates to protect the source of all wealth,' says Yvon ChouinardYvon Chouinard, founder of outdoor apparel brand Patagonia, said on Wednesday he's giving away the company to a trust that will use its profit to fight climate change.

Instead of selling the company or taking it public, Chouinard, who became famous for alpine climbs in Yosemite National Park and has a net worth of $1.2 billion US, is transferring his family's ownership of the company to a trust and a non-profit organization.

Tax and debtor evasion is see

What crisis?

And here you have a never heard marketing strategy.....wait a second Gates did the same...Humm 🤔

That's stupid.

phyllae53 💯💜

Brilliant

Leadership

Wonderful! Would it not be a good idea if more people with millions of $$ did a similar thing!

Oh good. They are going after China

At least he’s putting his money where his mouth is, the poor fool

So boycott that company ✅

a trust the family controls ..... lol

Science.

ESG ClimateAction ClimateScam 🤮🤮🤮

❗️❗️❗️😱

Great, so do we get our carbon tax back then?

Hipster doofus wear

Wow kinda dumb putting everything in one barrel.

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