For nearly 50 years, Yvon Chouinard has been leading the apparel company, creating an image for a brand that focuses on the planet rather than profit. In the past, Patagonia has used materials that are less harmful to the environment, as well as giving away 1% of sales to fight the climate crisis. On Wednesday, he posted a press release on theIn a letter, Chouinard wrote that he never wanted to be a businessman.
100% of the company’s voting stock will now be transferred to the Patagonia Purpose Trust, and 100% of the nonvoting stock will go toward Holdfast Collective, a nonprofit that pledges to fight the environmental crisis and defend nature.
Great gear, amazing generosity.
Taiwan is pissed. They might have to lay off their first 9 year old.
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