25 years of success: How Jolly has remained a market leader in the packaged food industry

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The food industry is a tough market to crack in the Philippines. With so many new competitors vying to place first in consumer awareness, it takes a well-formulated and executed business formula to come out on top in such a competitive landscape.

A perfect example of a brand that has mastered this kind of standout marketing leadership is Jolly, a packaged fruits and vegetables brand under Fly Ace Corporation. Backed by heritage and a steadfast dedication to fulfill the needs of its market, Jolly has retained its position of being the leader of its niche twenty-five years since its launch. Now, the brand continues to gain success by following a simple formula: staying true to its consumer promise.

This consumer promise is rooted in the history of the brand itself. Lucio S. Cochanco Sr. and Ederlina Cochanco established the Jolly General Merchandise in the 1970s with the vision of providing high-quality produce that is accessible to Filipinos. Together with their children Jun, Larry, and Louie, the family launched Fly Ace Corporation in 1997.

 

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