Splurge or Purge? Bridal Companies Adjust to a Changing Market

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The wedding service industry is a $57.9 billion entity in the U.S. but it is an ever-changing one.

“Everything else is completely on the table,” said Cook, adding that $700 is the right price for a wedding dress for many shoppers.

Lela Rose Bridal fans can find the collection in the company’s New York atelier and in its Dallas outpost.One noticeable absence during the bridal market will be a Carolina Herrera collection. The fashion house has decided to exit the bridal business — 45 years after it first offered a bridal collection. Going forward, the company will continue to offer a bridal cocktail collection as part of its ready-to-wear offerings.

In addition, Sally LaPointe will introduce a 75-piece bridal collection — a first for the New York-based company. Twelve retailers are already scheduled to check out the assortment that is geared for more stylish of-the-moment brides than once-upon-a-time ones. Nicole + Felicia will be showing its bridal collection for the first time in North America.

Once Peter Langner takes part in the bridal market, the company will be unveiling its soon-to-be modernized showroom on Via Bigil in Milan next month. The company has been gaining ground for its bridal, couture and eveningwear collections. Langner, founder and owner, said via e-mail Friday: “We are remodeling the entire showroom. The palace [the showroom] is from the 17th century and we want to give it a modern look.

While bridal designers and manufacturers experienced a boom after pandemic safety protocols and travel restrictions loosened last year, the shaky domestic economy is impacting wedding plans for some. In 2019, wedding budgets were in the $19,000 range and that increased to upward of $23,000 as the pandemic improved last year, but now future brides’ financial confidence is waning as wedding costs are hiking up by double-digit percentages each month.

 

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