Hands Are the Luxury Beauty Industry's Latest Fixation

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Hands are the beauty industry's latest fixation:

, notes that while her patients have been inquiring about in-office procedures for years, she's seen a particular uptick in awareness of these procedures and requests for hand-focused treatments lately. "Lasers, like Fraxel, and professional chemical peels are popular options for correcting signs of aging on the hands, more specifically fine lines and dark spots caused by sun damage," says Dr. Yadav.

What does Dr. Yadav think of the products in this hand-focused boom? "I wouldn't say that the hands on the skinparticularly unique ingredients — the ones that have worked for years in face care formulas will do," she says. "The hands often get as much exposure to the sun as our faces do, yet our faces get all the love when it comes to skin care," says Dr. Yadav. She recommends putting sunscreen on the backs of your hands before leaving the house. She's a fan of hand creams with sunscreen, so you naturally incorporate SPF into your daily routine. On that same note, Tenoverten recently introduced a broad-spectrum, lightweight, hand-focused SPF hand cream calledFor exfoliation, Dr.

Overall, the growing hand-care category illustrates the power of a niche focus, especially in the crowded and often confusing beauty market. "I certainly think there are duplicitous products on the market in the beauty space, but there are also some amazingly niche products that are shining in the hand-care category now that just make a big difference when used consistently," says Abramcyk. For Welsman, the rapid success of Paume is proof that hand care isn't just a passing fad.

 

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