Leica's Leitz Phone 1: Why Aren't More Camera Companies Making Phones?

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Spending some time with Leica's limited foray into a fully branded smartphone left us wondering: why aren't more camera companies making phones?

limited only to Japan when it launched in July 2021. It wasn’t the first time a camera brand tried to make its own smartphone. The Panasonic CM1 comes to mind and it, too, had a 1-inch image sensor with a Leica lens when it was available in 2014. It was ahead of its time based on the limits imposed by the smartphone chipsets and software computation available then. With that in mind, one wonders what a Nokia Lumia 1020 with today’s technologies might be like.

There are no film simulation modes in the phone, though one could argue the whole camera app is just a bunch of film simulations unto itself. The Xiaomi 12S Ultra has something similar in the two Leica Vibrant and Authentic modes, both of which aim to emulate the brand’s iconic look. The black and white 35mm mode within Portrait also looks and feels like something out of a Leica lab.

to carry on outside of select markets where Google Mobile Services aren’t as popular. The writing was on the wall for its work with Leica, and a split made official in March 2022. In doing this, Leica isn’t just trying to find the right balance through tone mapping, it’s also aiming to emulate what those familiar with the brand would recognize as its visual style. White balance, color grading, noise reduction, and sharpness all come into play in producing a good photo.

 

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This sounds like it missed the mark entirely. I want a camera that can edit photos and videos and link to all the latest tech peripherals with a beautiful large touch screen, interchangeable lenses, and access to the app stores via Android or ios (would never happen)

Camera companies should make super-connected cameras that instantly sync with clouds and can make tiktoks and AI tagging.

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