After brands dump Kanye West, many people ask: What took so long? | CNN Business

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Adidas' decision came around the same time that a flurry of other companies also cut ties with Ye (who previously went by Kanye West) — but weeks after he began making offensive remarks. Many wondered: What took Adidas and others so long?

Many wondered: What took Adidas and others so long? After all, Ye’s behavior had been troubling for some time. He even called out Adidas directly during a podcast appearance in which he made antisemitic comments, bragging the company would never cut ties with him. The latest saga began in early October when Ye wore a shirt with the slogan “White Lives Matter,” a statement that the Anti-Defamation League has linked to the Ku Klux Klan.

The incident “woke these companies up,” said Amy Shanler, associate professor of public relations at the Boston University College of Communication, referring not just to Adidas but to the other companies that cut ties with Ye this week. It made them realize “it’s not just Kanye talking to Kanye … there are other people who are listening.” Those people, who affirmed Ye’s antisemitic message, are not ones companies want to be linked with.

 

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What is taking CNN so long to hire real journalists?

Bc he touched the untouchable

Is it possible that Elon Musk will buy Adidas?

I'm just wondering how CNN survived on Twitter after years of misinformation

what does Kanye say?

They haven’t dumped him…they are selling his products is evil 😈

It's because the companies need to make their decisions carefully so they don't attract unnecessary legal actions against them. The layman walking the street makes emotional decisions, but a company must move beyond emotion and carefully weigh its decisions before taking them.

Wow almost like some kind of Je***h smokey board room conspiracy

Lol they just waited for the public outcry to outway the money they were making.

Uh money

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