How two veterans of Melbourne's wholesale fruit and vegetable market created Australia’s largest glasshouse

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Mark Millis and Warren Nichol started Flavorite as part of a quest to grow a tastier tomato. Almost 30 years on, their sons are growing their empire and enjoying the fruits of their labour.

abc.net.au/news/hydroponic-empire-largest-hydroponic-fruit-vegetable-australia/101579970Under a vast expanse of glass panels, tomato vines up to 15 metres tall, laden with ripening fruit, wind their way upward. A newly ripened bunch is picked from each plant every week.

"The field guys were focusing on yield over taste, and so he said I'm going to make a difference in that area and produce something that tastes good," said Mark Millis's son Chris, now the company's chief operating officer."One of our slogans on our packaging is 'the way tomatoes used to taste', and we believe that taste is very important," Mr Nichol said when Landline first visited in 2003.

"The snacking section of the market is huge, the amount of varieties, different shapes and sizes and colours and things like that," said Grant Nichol, who oversees the company's produce at the Melbourne Fresh Market.From four hectares of experimental plastic greenhouses in 2003, the business now has a massive area under glass at Warragul and at three other sites in north-eastern Victoria.

Sadly, neither founder lived to see the business achieve its most recent spectacular success. Warren Nichol died in 2008, and Mark Millis in 2019.Both families are proud of their fathers' legacy and stick to the values and principles that helped build the company's success.

 

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This will become vital- or we may all go hungry!

This is what they do in southern spain. Thousand’s of sq kms of hot houses look like white snow on Google earth. Why aren’t we saving our rivers by doing this?

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