ByNov. 3, 2022 10:36 am ET
Morticians are finding ways to put the fun in funeral to get customers to think about their final farewells—and open their wallets—long before the end. At an industry convention in Baltimore last month, funeral directors were invited to a workshop on how to “build your preneed customer pipeline” and “generate warm leads.” Among the pro tips some have implemented: Dinners at cemeteries, so-called death cafes and burial-plot lotteries.
Is it the 19th hole?
da fuk?
Please don't get as douchy as the 'Gender Reveal' Industry.... please?
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