Adidas will continue to sell Kanye West's shoe designs without the Yeezy name | CNN Business

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Adidas will continue to sell the lucrative sneaker and apparel line, stripped of the Yeezy name and branding.

Adidas\n \n ended its sneaker partnership with Ye, formerly known as Kanye West, last month after the musician’s anti-Semitic tirade. But Adidas\n \n will continue to sell the lucrative sneaker and apparel line, stripped of the Yeezy name and branding. The company said it’s the sole owner of all Yeezy line design rights for both existing and future colors and versions. Selling the sneakers under Adidas’ own branding will save the company about $300 million in royalty payments and marketing fees.

The line also helped Adidas get shelf space at major retailers and brought new customers into the stores who purchased other Adidas merchandise. Ending the partnership cost Adidas more than $250 million in profit and $500 million in lost revenue, the company said Wednesday. On Tuesday, Adidas said it was appointing a new CEO, tapping the head of Puma to succeed outgoing CEO Kasper Rorsted. Norwegian Bjørn Gulden, 57, will become CEO of Adidas next year.

 

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Kanye brought them sales of $2 billion ,no mean feat. There is no way they can replicate that now. It’s all further downhill from here.

YEEZY is the soul

People buy adidas?

Cowards

Your feet are most important part of your body. Please chose by size, fit comfortable and feel. So many of us now have damaged feet by choosing brand & design unsuitable. Dont pay extra for something that may damage feet in one run. Take it from a generation who suffered in 60s

I won't be buying the shoe

Go woke go broke is what I am reading here!!

ROFL 🤣 the virtue signal

The design is still ugly as hell, no matter whose name is on the shoe 😒

Of course they will🤡

How?

Thank Yeezy for his hospitality!

Whatever Trump's negatives were, Trump did not make the lives of citizens difficult, but rather preserved the economy, strength and position of the United States

Adidas should set the design asside as it is tied to an antisemite Ye. Show some balls over profits.

So the guy ran his mouth but you remove his name but still use his style and design. How Hippocratic. The guy is not Mr Rogers, his fans know who he is. I was brought up in less sensitive times I guess. If we had to follow the “cultural rules” of today half the country would be

So from now on it’s called Boost (because the specific Yeezy shoe model there is called the Boost 350).

They gonna be jewzeeys now

В. ГАЙФУЛЛИН, ЧАРЛЬЗУ ФИЛИППУ: ТОЛЬКО ИНВЕРСИЯ ПЛАНЕТЫ ОСТАНОВИТ ЭТУ ВАКХАНАЛИЮ. НА ОДНОЙ ЧАШЕ ВЕСОВ 'МОБИЛИЗАЦИЯ', НА ДРУГОЙ ЧАШЕ 'ЯДЕРНЫЕ БОМБЫ' КОГДА СОРВЁТСЯ ПРИЗЫВ ОСТАНУТСЯ ТОЛЬКО БОМБЫ. ЯДЕРНЫЙ ЩИТ СОВЕТСКОГО СОЮЗА ПРИНАДЛЕЖИТ ОБЕЗУМЕВШЕЙ ЕВРЕЙСКОЙ КУЧКИ ТВАРЕЙ

There have been reports that IRI government attempts to further limit the citizens’ internet access with the help of private enterprises, namely ArvanCloud. Human rights organizations need to reflect on the matter. MahsaAmini

Hacked documents revealed that ArvanCloud, a private tech enterprise has been assisting the government officials in Iran to limit citizens’ internet access. Social and political activists have to react immediately. MahsaAmini InternetShutdown

Adidas is just so clueless and have no idea of what to make next well let’s see if people rock it because of Ye or Adidas is just a thief.

That's what whites do. Appropriate everything. North American whites including white Canadians have no culture. So... they appropriate everything. To fill their empty souls.

Stunning and brave.

Stealing is legal in the US

They look like👇🏾🫣

But, will the sales be the same without ‘Yeezy’ brand name on them?

I am very attracted to the shoes, so I am looking for a friend who will buy and send me

L for adidas we not rocking them if they ain't yeezys

Regardless of whose in the right or wrong on this deal, i believe this is just disrespectful and will tank revenue

boxed under ‘the sneaker formerly known as’!

So these are the sneakers formerly know as Yeezy?

nee-zy Yeezy, easy peasy

👍🏻

That’s not how it works.

Addidas sneakers are not what they used to be. In the past they were great but now they're just made to look good. The quality is no longer there.

Typical liberals. Ripping off blacks for $$$.

Morales vs money at work people. What would Adi Dassler say about this?

Why?

There still money to be made from him

Yeah, that's what happens when all the celebrities pretend to design stuff while in fact they're just leasing their names

Now I'll buy a pair maybe

😖

Lol.

This is slimey. You can’t virtue signal then steal his work. You can’t have it both ways.

Will it finally be cheaper then? LOL.

Adidas needs to stop the bull S… NOW!!!

Of course, they are. It's all about the money

Kanye still owns shares of adidas stock. That doesn’t change if his partnership, or royalty deal with them ends. No one will buy these shoes anytime soon anyway.

How you drop the person the shoe/name represents (Yeezy aka Ye) but still sell the shoe with the same name. adidas without saying profits or money. Please give a reason behind this decision?

You fired the crazy slave that inspired those shoes and you still want to benefit from the crazy slave inspiration. We call that greedy and heartless

Not legal he should take Adidas to justice

If they're as good as you say they are, why wouldn't sell themselves? Maybe you can charge half price now?

More in the bank without having to pay the black guy

Why not change the last four letters to UGLY and you'd have the perfect name for the sneaker and ye?

Finally, I might be able to afford a pair now that I'm no longer required to pay for 'Yeezy' branding.

Question is , kids buying it like they did or like they buy other Adidas drops ?

Nunca utilisen el nombre de Yesenia en ninguna marca por fabor

Why👀👀

Rename them to Sneezy.

Adidas is now selling knockoff yeezys.

so knockoffs? that's stupid you can buy knockoffs for 20$ online GIRL BYE

I realize this sounds thisclose to “Get off my lawn, you kids!” but those are and have been some ugly ass sneakers. I never got the whole back end bit - why is there a bubble of rubber behind the heel?

adidas Down bad for this! dontbuyadidas. No Kanye no such thing as Yeezy!

Make it the Pete Davidson's collection

This was the game plan all along, they were already doing this before they dropped Ye

that's stupid asf that man finna sue y'all and I won'tt blame him

Sounds like a C&D is in order unless there's something written under contract between the two.

Sell some Work Boots ya Woke Bastards. 🇺🇸

Be his voice samanyasin

That's all adidas wanted anyway, I'm still rocking my Top ten's tho 😂

They're still ugly sneakers that sold because they were linked to Ye. What's the appeal now?

That's kinda fucked tbh

Is this even legal?

👴🏼

Pathetic adidas

Steven Smith designed all of them anyway.

Rich white Democrats making money off the work of a black man… Nothing new here!

Why r u putting race in the reader's grille. All the time. Lemon aid.

Drop the price, release some great colorways and they'll sell gangbusters. Watch.

This bs.. You fellas keep selling his ideas and make more profits 😂😂

The game plan all along.

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