How RaceLine and EMPI are Growing the Volkswagen Tuner Market

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Formally known as Volkswagen Motorsports in Europe, RaceLine is looking to expand their VW performance portfolio into the US with EMPI’s legendary backing.

, for a variety of Volkswagens, which was really successful and was a really great championship and the parts program grew out of that." That championship started in 2002 and still continues on in the UK., with a good link to Volkswagen Motorsport, and we've had many solid links there with many Volkswagen family and friends all around the globe.

"It then kind of evolved into other race teams saying, 'Hey, can we buy those parts?' and we would be like, 'OK, yeah, sure,'" Sam continued,"Then that sort of evolved into track day guys going, 'All those race guys have these parts, can we buy them from you?' And we again went, 'Yeah, sure.' That's when it evolved into road car guys doing the same thing."If only road racing parts were perfect for the street.

. The MQB is not only a money saver for VW, but also for the aftermarket companies that specialize in these newest platforms."We're at over 20,000 units of intakes on the Mark Seven Jetta and Golf, we've adopted all of that stuff through to the U.S.," said Matt.Since their transition more towards that street-race market, RaceLine has held on to a different approach to their parts.

Sam also added:"Our center of gravity is centered around the MQB platform with the Golf GTI, Jetta GLI, Golf R, Audi S3, and European only models like the Seat Leon Cupra. I think I counted 27 different carsacross the MQB platform." Sam says that their motorsports philosophy is also present in that OEM plus one."We try to keep that motorsport engineering philosophy," he said,"and a lot of our parts are there not just to make the car faster, but also protect it.

 

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Bro it’s a Jetta nobody takes those serious

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