, and increased competition, embattled vaping company Juul Labs is reportedly laying off hundreds of employees.
The San Francisco company rocketed to the top of the U.S. vaping market five years ago on the popularity of flavors like mango, mint and creme brulee. But rampant teen use fueled a backlash and triggered a series of government actions that have forced the company to drop all U.S. advertising and discontinue most of its flavors.
FILE PHOTO: A shopkeeper demonstrates smoking a Juul brand vaping pen to customers at a Juul shop in Jakarta, Indonesia, December 30, 2019. Juul's share of the $5.5 billion retail market, meanwhile, has plummeted to about 33% from a high of 75% several years ago.
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