The Price of This New Dress Shirt Changes Based on the Stock Market

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The aptly named Index Shirt will make market watchers out of all of us.

“We are continuously inspired by our customer’s strive for excellence,” Eton CEO David Thörewik said in a statement. “The idea that they can engage with an innovative conceptual product, the Index Shirt, allows them to make the right decisions at the right time, withstanding time.”Modeled on the brand’s White Signature Twill Shirt, the Index Shirt doesn’t deviate much from the classicof the past century. But a few hidden details keep the stock-market theme going.

Eton came up with the idea for the Index Shirt in response to the current global economy, specifically how economic conditions influence buyer behavior. The shirtmaker is also hoping that the bull and bear symbols will appeal to both seasoned financiers and newer traders hoping to win big via the stock market.

At the time of writing, the Index Shirt was trading for $268.49, a reflection of Nasdaq being down. But with all of the volatility occurring in the market right now, it’s likely that price won’t stick around for a while. The question is whether it’ll go up or down next. We’ll leave that forecasting to the market watchers among us.

 

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