Part of the problem is that Tesla doesn’t really play in the mainstream anymore. The base
is the brand’s cheapest car and it starts at $46,900. That barrier to entry prices many buyers out and that’s to say nothing of the other models in Tesla’s lineup which are even more expensive., Volkswagen, and Nissan all offer electric vehicles at lower price points. Other challengers are coming too.
“Before you feel too badly for Tesla, however, remember that the brand will continue to see unit sales grow, even as share declines,” said Stephanie Brinley, associate director, AutoIntelligence for S&P Global Mobility. “The EV market in 2022 is a Tesla market, and it will continue to be, so long as its competitors are bound by production capacity.”
“Of more than 525,000 EVs registered over the first nine months of 2022, nearly 340,000 were Teslas. The remaining volume is divided, very unevenly, among 46 other nameplates,” said S&P Global. We can imagine that if
This is an expected outcome as more competition starts to flood the market. Especially much better looking options. 😉
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