Ken Loach Video, In-Person Presentations Energize Market Activity for Arte Distribution (EXCLUSIVE)

Distribution’s recent broadcaster pitch, giving buyers an extra jolt and leaving the doc specialized distributer grinning from ear to ear.

Arte Distribution chief Florence Sala credits the uptick to the French TV Screenings’ loose presentation structure, which allotted nine audiovisual distributers a block of stage time before an industry audience, and allowed each outfit fill that stage time as best they saw fit. “The people who actually create the films so rarely have the opportunity to present their work before buyers and international broadcasters,” says Florence Sala. “Our French TV Screening was a real success that has generated a lot of interest, and for me, the best part was to welcome the talents.”

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