Three of South Africa’s major online payment service providers will now fall under one brand. The move, announced on Tuesday, will see the PayGate and SiD brands operating under PayFast, representing the full offering through the brand. Read: We like shopping The branding overhaul comes 15 months after Cape Town-based DPO Group – which owned PayFast, PayGate and SiD – was acquired by Dubai-based IT giant Network International for an undisclosed amount.
He says at an industry level, the partnership will enable the PSP to ensure that local e-commerce remains on par with international trends. On the consumer front, he says the rebrand aims to facilitate convenience when transacting online, while offering effective solutions through the push from its acquisition partner. “Our merchant base and consumers have been waiting for the next big thing,” says Williamson.