There are many secrets to Jeff Bezos’s success. But one you can apply in your job – whatever your level in the organization – is that he writes and speaks in plain language.
A good way to start, Mr. Gallo points out, is by borrowing a technique from another legendary CEO, Warren Buffett of Berkshire Hathaway. To keep his writing simple, he begins his annual shareholder letters, “Dear Doris and Bertie,” addressing his sisters and keeping them in mind as he composes. They are smart women, but not active in business; he pretends they have been away for a year and he is reporting on their investments.
But be careful with jargon. Ann Handley, a principal with the MarketingProfs training company, uses an analogy to make that point in her book: Jargon is like cholesterol – there’s a good kind and a bad kind. The good kind indicates belonging and allows easy sharing. The bad kind is a lazy shorthand and creates a barrier in selling to consumers unfamiliar with the jargon.
Or. Just use ChatGTP. That'll do it in less than 8 seconds. Welcome to the future folks.