Volkswagen execs considering electrified pickup truck for US market

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VW's American execs plan to bring a proposal for an electrified pickup truck to the company's board in Germany in the third quarter of the year.

American Volkswagen executives still want a pickup truck for the U.S. market, and they don't seem content to let the segment go unanswered.

On Tuesday, President and CEO of Volkswagen Group of America Pablo Di Si told Motor Authority the automaker will look again at the pickup truck segment for America. The timeline for a Volkswagen pickup to arrive in dealers isn't clear, but the executive said the current plan is to bring a proposal to the board in Germany in the third quarter of 2023.

Should a pickup truck be approved it would be developed in America for America. Di Si noted that cars built in America for America are more successful as shown by the Atlas crossover SUV, which was designed and developed in America, and is built in Chattanooga, Tennessee. VW's potential pickup would leverage current platforms in the automaker's portfolio, and would be electrified. Expect it to be a unibody vehicle, likely based on the Atlas' platform.

 

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