Paramount+ Adds An Industry-Best 9.9 Million Subscribers, Crediting ‘Yellowstone’ And ‘Maverick’

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Streamer adds more than rivals Netflix, Disney+, Hulu and more, Paramount reports during fourth quarter earnings call, boosting total subscribers to 56 million. On the horizon: A price increase.

During the call, executives noted they are focused on building a profitable streaming business, which has proven a challenge for everyone in the business. “Revenue at scale is critical to building a profitable streaming business across the globe,” Bakish said. “We will pursue this first and foremost by leveraging our compelling content that will also drive revenue growth as price increases.”

To that end, Paramount+ will raise prices for the premium tier by $2, to $11.99 and boost the bottom-level tier from $4.99 to $5.99. Executives noted the pricing will change in early third quarter, at which pointBakish noted that the strategy depends on continued reliance on franchises that will bring subscribers to the service and keep them engaged. He

 

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Which is strange because Yellowstone is not on Paramount +…

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