Häagen-Dazs Donates $100K to Beauty Industry Nonprofit, Support Creatives, Partners for Shoot

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.HaagenDazs_US' donation will go toward providing up-and-coming beauty professionals with education, resources and support to further their careers.

Support Creatives x Häagen-Dazs Butter Cookie ConeShot by photographer, Veluer Creative founder and Support Creatives president Michael Dueñas, the shoot enlisted makeup artist Allan Avendaño and hairstylist Cynthia Alvarez to construct beauty looks that correspond with the cone’s flavors, which include vanilla, strawberry, chocolate and coffee.

“We’ve always been about helping the underdog,” said Dueñas, who cofounded Support Creatives alongside beauty publicist Melody O’Flaherty in 2020, with the aim of offering underrepresented beauty professionals with accessible classes, resources and opportunities to further their careers. “There’s a very select group of artists who seem to make it big and stay big, and it’s hard for others to get into that light.

Since kicking off its #ThatsDazs initiative in 2021 with a donation to artist and producer Lena Waithe’s Hillman Grad Productions Mentorship Lab, Häagen-Dazs has donated $100,000 to five organizations per year, with Support Creatives being the first recipient of 2023.

 

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