Blum’s production company plans to make immersive horror games, costing less than US$10mil to produce, which people will play on PCs and gaming consoles. It will identify titles in development at smaller studios and offer financing, creative input and the value of its reputation in the horror space. — AFP, is entering the video game business, aiming to extend his expertise in scary stories to a new and more lucrative creative medium.
Blumhouse hired Zach Wood, who has worked on more than 30 games, to oversee the creative side of its gaming business and Don Sechler, a veteran of Sony PlayStation, to run finance and operations. Wood will report into Abhijay Prakash, the president of Blumhouse. Blumhouse is already the biggest producer of horror movies in Hollywood and is about to close a merger with Atomic Monster, a production company led by director James Wan. The pair have already been collaborating on the"We’re in the scary story business. We do films, we do TV and there is this massive, growing segment in media and entertainment called gaming,” Prakash said."The space is hundreds of billions of dollars; we’re in a great position to try and access it.