Roku Will Sell Its First Company-Made Smart TVs Exclusively at Best Buy

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Roku says it will sell the first smart TVs designed and made by the company exclusively at Best Buy and the electronic retailer's website. CNBC

Roku's hardware items, including streaming players and sound-amplifying devices, have often been the money-losing parts of the business. It also sells branded TVs made by third parties such as Westinghouse and Hisense, which are sold at a variety of retailers.Get Philly local news, weather forecasts, sports and entertainment stories to your inbox.

"It also kind of provides a direct contact with the customers that allows us to make the innovation cycle even faster," Wood added."In Roku's case, I think it will also allow us to continue to move upstream faster in terms of like the sort of higher-end customers."in February, posting a smaller-than-expected loss. However, some analysts remain worried about the streaming and hardware company as advertisers pull back spending.

 

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Wish they had done it sooner. I just bought a new tv with Roku, 2 weeks ago. Oh well.

CNBC Pass. The built-in devices tend to have marginal performance. In fact just got rid of a Roku TV from Insignia (Best Buy's brand). Poor performance compared to my old Roku 2.

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