In the face of an uncertain economic climate and an increasingly price-sensitive marketplace, it is becoming challenging to create a strong case for people to spend on a smartphone, let alone a flagship one.checks all the right boxes to appeal to the price and feature-conscious Malaysian market.
Roh observed that Malaysian consumers are tech-savvy and are always on the lookout for the best in mobile technology, but at the same time, he understands that Malaysians know what a good deal looks like. Despite the challenging market situation, demand for higher-specced Galaxy S23 variants is strong. Samsung is seeing more customers opt for versions with bigger storage capacities.
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