Jimmy Finkelstein’s media startup The Messenger ripped over ‘delusional’ business plan

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“They are a few ghosts from the past. If they were a public company, I wouldn’t invest in them,” one media exec said of the startup.

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A source who has worked with Beckman — whose hard-charging business style earned him the nickname “Mad Dog” — told The Post that the North London native brings a “soccer hooligan’s approach to selling”: aggressive and clever, but some of his past behavior would “not fly today.” Finkelstein also has tapped digital traffic guru Neetzan Zimmerman, who worked at Gawker Media before working at The Hill. In between those gigs, Zimmerman helmed the Whisper social media app, where he became the target of a series of stories by The Guardian, which alleged the app improperly tracked its users’ locations.

Finkelstein settled on former People editor-in-chief Dan Wakeford, who exited the magazine amid a broader restructuring last year, as The Messenger’s top editor. Other hires include Marty Kady, a longtime senior editor at Politico, and Mary Margaret, a former top editor of Entertainment Weekly.

 

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