Apple’s leap into the metaverse could jolt a sputtering market, but it won’t happen overnight

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Apple’s mixed-reality headset is expected to be released in June and sell for $3,000.

Apple Inc.’s first groundbreaking hardware product in nearly a decade, a mixed-reality headset expected in June, should jolt a flagging metaverse market — but it will not necessarily revive it overnight.

Apple AAPL executives are cautious about sales of the $3,000 headset, which will reportedly be called Reality Pro or Reality One. They expect to sell about 1 million of the headsets in the first year, or $3 billion worth, according to a Bloomberg report. That would put the headset on a similar trajectory as the Apple Watch —itself hardly a hit product out of the gate.

The technology has yet to catch on, Windsor told MarketWatch, because it has so far been unable to “deliver a decent user experience.” Hardware sales have lagged amid a dearth of apps, prompting Meta Platforms Inc. META this month to slash the price of its Oculus headset. Facebook’s parent company is also in the midst of a second round of layoffs to cut costs following criticisms that it spent too lavishly on its metaverse push. Meta’s Reality Labs generated almost $2.2 billion in 2022 revenue but endured an operating loss of $13.7 billion.An estimated 8.

 

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$3,000. only a DH would spend that sort of money on something as worthless as a headset

No wonder Pelosi bought shares

😱

I would rather go fishing.

The perfect gift … for your laid off spouse 😉🎁

Another $5BN a qtr revenue stream incoming. Long $AAPL

Lol besides the Apple fanboys, who’s buying this?!

Nancy Pelosi wrote this article

lol assembled in China for 25 bucks junk

Headset to control my mind, no thanks

Isn’t this already factored into the stock performance? And Apple Car or OS related to car?

$20 it's a complete flop

3000 Just put it at 5000 they will still buy it

I will not buy it, please minus $3000 from $3 billion

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