E3 2023 organizer says the big game companies were 'enthusiastic' at first, but then the 'mood changed'

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'Companies were talking about taking up huge spaces… the E3 team was looking at how we could expand into the car park and use the extra areas that hadn't been used for years.' And then...

GamesIndustry.biz, whose parent company ReedPop was organizing E3 2023 before its cancellation this week, has publishedwhich details some of what happened. The short if it, according to the site's head of games B2B, Christopher Dring, is that"the industry just didn't want this E3."

ReedPop said as recently as February that the event was"full steam ahead." But even with E3 2023 just a few months away, contracts hadn't been signed, and the"mood changed," wrote Dring. Dring said that ReedPop, which also organizes events such as PAX and New York Comic Con,"moved a bit slower than anyone would have liked" and might've needed a different communication strategy, but that the problem wasn't just that E3 failed to change, as"The pitch, I felt anyway, was good," wrote Dring.

 

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Naw, I'm sure they wasn't planning on coming.

The last thing LA needs is less parking.

guess they were hoping to drive their success to new heights by taking over the car park. But it seems like their enthusiasm hit a bit of a speed bump along the way

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